Microsoft Ads Management
Reach high-value audiences with lower costs and less competition through strategic Bing Ads campaigns
Looking to diversify your paid search strategy and reduce cost-per-click without sacrificing performance? At The True Marketer, our tailored Bing ads management helps you reach valuable customers others often overlook. Through our expert Microsoft advertising services, we create campaigns that maximise visibility, efficiency, and returns on the Microsoft Search Network.
Microsoft Ads (formerly Bing Ads) appear across the Microsoft Search Network, including Bing, Yahoo, AOL, and partner sites — giving you access to millions of users who aren't always reached through Google. Many businesses underestimate the power of Microsoft Ads, but this platform offers lower average CPCs, a high-value audience, seamless import options from existing Google Ads campaigns, and less competition for more efficiency.
Why Microsoft Advertising Matters
Microsoft Ads Advantages
Lower Competition
With fewer advertisers competing for keywords, you'll often find better ad positions at lower costs, maximizing your budget efficiency.
High-Value Audience
Microsoft Ads reach professionals, B2B decision-makers, and older demographics with higher spending power and conversion rates.
Easy Campaign Import
Seamlessly import your existing Google Ads campaigns to Microsoft Ads, then optimize for the unique Microsoft Search Network audience.
Better ROI Potential
Lower CPCs combined with quality traffic often result in superior return on ad spend compared to other platforms.
Our Microsoft Advertising Services
Bing Ads Account Setup
We'll set up and structure your Microsoft Ads account for clarity, compliance, and conversion — whether you're starting from scratch or importing from Google.
Targeted Keyword Research
Our PPC team identifies high-converting search terms specific to the Microsoft Search Network, with an eye on user intent and cost-effectiveness.
Ad Copywriting & Creative Strategy
We develop compelling ad creatives and copy tailored to the Bing audience, optimised for both click-through rate (CTR) and conversion.
Device & Audience Targeting
We fine-tune your targeting to focus on the right devices, locations, demographics, and time slots that produce results.
Conversion Tracking & Analytics
We set up Microsoft UET tags and integrate your analytics tools for precise tracking of conversions and audience behaviour.
Ongoing Optimisation & Testing
From refining ad groups to managing budgets and bid strategies, we continually optimise to improve your ROAS and eliminate wasted spend.
Ready to Reach a Broader Audience?
As a boutique paid media agency, we provide transparent, personalised support. No fluff. No recycled strategies. Just smart advertising that expands your reach without inflating your costs.